Great content deserves to be shared. But eventually, it gets buried in the noise of “what’s going on right now.” So when you repurpose content, you are essentially giving it a new lease on life. You are creating an opportunity to connect with new users who might have overlooked that same content in the past.
The truth is that everyone has preferences, and those preferences include how we like to digest our content. Now, I’m a reader, but come folks prefer video while others may enjoy the audio format. When you